Advertising has encouraged the consumer to buy elongated apples, although the shape of the apple has no bearing on its ultimate quality.The Madeleine Pans/Molds effectiveness of the advertising campaign has resulted in a premium price for elongated fruit.Several investigators in the past 50 years have attempted to explain why apples from some areas are more elongated than apples from Casserole Dishes other areas.
Most investigators now believe that elongated fruit are produced in areas where temperatures are cool for about.